BEST LANDING PAGE BUILDERS
FOR MARKETERS 2021

If you’re new to affiliate marketing or tenured in the game, by now you know you need a way to market whatever you’re promoting. With so many options available and so many reviews it can become confusing on which way to go. Here I want to look at 17 of the Best Landing Page Builders For Marketers in 2021

. Please understand this is a list of options not a ranking. Some of these are dedicated landing page builders that focus exclusively on page creation and optimization. Some are all-in-one software that don’t specialize in any single area of marketing technology but still have landing pages as part of their offering. Whatever the case, this article should help to ease the stress of lengthy research to find the best platform for your brand.

LEADPAGES

A powerful landing page builder that helps create high-converting landing pages and drive sales for businesses. Lead generation and opt-in tools integrated

This is an image of the Leadpages.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

Leadpages is more of a tool for small business that need a website. You can build landing pages but the company is not too focused on the post click experience

  • You have alerts and popups to stay ahead of the task at hand AND over 40 integrations
  • Leadpages supplies over 120 mobile-responsive templates
  • No caps or restrictions on traffic and leads
  • The Pro and Advanced profiles allow you to manage POS systems built into the page!!!
  • Very limited customization and personalization options including: NO AD-To-Page, NO SOC 2 compliance
  • Functionality of AMP is nonexistent
  • Scalable creation capabilities are either minute or nonexistent
  • Costly templates are littered amongst the ones that are free (not all free templates)
  • NO Enterprise-grade security
  • You can only access Pro Sub Accounts via the Advanced plan as well as a “1 on 1” quick start call (which boosts you in the right direction)
  • Optimization such as A/B testing and integration features such as email triggers, are only available with the pricier plans.
  • Scalable creation capabilities are either minute or nonexistent
  • $48/month for 3 websites the Pro Pack
  • $199/month if you want the Advanced Pack

UNBOUNCE

Unbounce is a Canadian software company headquartered in Vancouver, BC. The company produces landing pages for websites, and is the host of the annual Call to Action Conference. 

If you’re affiliate marketing Unbounce may be one of the first platforms you heard of. Even though it has some advanced features, it has become somewhat outdated and may take longer to scale your business

  • SSL Encryption on autopilot
  • This Product features A/B testing
  • SEM Campaigns feature Dynamic text replacement

    You can create pop ups (if prospects try to exit the page) and sticky menus that remian in place while customers scroll.
  • Accelerated Mobile Pages, unforunately, not available with Essential plan
  • You can create your own custom dоmаіns to professionally market your brand
  • Conversion Penalties (WTF?!)
  • A little over 100 templates (as with most free trial software) which leaves not too much to choose from.
  • Scalable creation requires complicated procedures
  • 1:1 ad-to-page personalization is not available
  • You’ll have to be an Enterprise customer if you want a Product Launch Specialist or Audit logs (to analyze your data)
  • There is NO automatic synching from Google Ads to landing pages
  • No Heatmap
  • Essential plan does not include page redirects.
  • No collaboration for teams on page design
  • You do not get a succeess manager….on premium and essential plans

MONTHLY

  • $80 for Launch Package
  • $120 for Optimize Package
  • $200 for Accelerate Package
  • $300 for Scale Package

ANNUAL

  • $72/month for Launch Package
  • $108/month for Optimize Package
  • $180/month for Accelerate Package
  • $270/month for Scale Package

INSTAPAGE


The only landing page platform designed to create, personalize, & optimize post-click landing pages at scale

This is an image of the Instapage.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

One of the essential tools for affiliate marketers, Instapage is fully dedicated to landing page creation and optimization. They have jam packed this program with useful tools to supplement your affiliate marketing efforts.

  • The editor is extremely fast (for quicker project completion times) & Intuitive
  • Instapage has Design Match
  • One of the only Landing Page builders with a Heatmap AND real time analytics
  • Features Dynamic Text placement
  • Track ll of your Pixels
  • There is only one (1) basic plan and the rest of them are “custom” pricing (determined by features)
  • However they figured this beats me, but the A/B testing is more limited for higher plans
  • This builder does not have pop-up options which can help retain traffic
  • Even with Dynamic Text placement and speed the editor has some limitations and is not always flexible

Monthly

  • Business is $199/month (14-Day Trial available) 
  • Enterprise is custom pricing based on your needs (Demo Available)

Yearly

  • Business is $149/month (14-Day Trial available)
  • Enterprise is custom pricing based on your needs (Demo Available)

WISHPOND

Cost-Effective Advertising Solution to Help You Grow Your Business. All-In-One Suite.

Wishpond says you can market easily with landing page “tools”. This may be the case but they are an all in one solution and not entirely dedicated to landing page creation and optimization.

  • You have the option to have it Done For You if you don’t know how (or don’t want) to do it yourself.
  • No restrictions on landing pages, popups or social contests.
  • Has A/B Testing
  • More than 300 different integrations at you disposal.
  • Heatmaps, unfortunately not included
  • Features over 200 mobile-responsive templates.
  • Not solely dedicated to building landing pages.
  • Lacking scalable creation & AMP functionality
  • No SSL certificates, SOC2 compliance, or Enterprise security
  • Does not have functionality for Google ADs integration
  • You can only obtain First-in-line customer support and free implementation coaching with the Rapid Growth plan
  • A/B testing and Custom JavaScript are available (whoo hoo) -but only available on more costly plans
  • Cap on potential leads monthly
  • small personalization and customization and capabilities
  • $49/month with up to 1,000 leads to start
  • $99/month with 2,500 leads and “Everything You Need”
  • $199-2,989/month with 10,000 to 1,000,000 leads for “Rapid Growth”

LANDER

Create landing pages without the need for manual custom coding

This is an image of the Lander.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions


Simple easy, not so customizable…

  • A/B testing on absolutely everything (YES. All packages)
  • For old and new developers alike, Lander has custom code editing
  • The Mobile Pages are not only unlimited-but feature auto-fill forms as well
  • SSL Encryption for security and privacy between server and client
  • Email marketing integration that helps with auto-responders and building contact lists
  • This platform has only a little over 100 templates
    all without AMP or Heatmap capabilities
  • No certification for SOC 2
  • They don’t have Enterprise features or Google ADs integration
  • Only if you have the Professional plan can you take advantage of Dynamic Text replacement
  • Mareto, Zapier, Salesforce integrations are all unavailable with the Basic plan
  • being technically unsaavy doesn’t help with the Basic Plan-No tech support
  • No available design customization for pixels
  • $16/month for The Basic Package
  • $83/month for The Professional Package

LANDINGI

User-friendly platform to create, launch and optimize landing pages, pop ups and funnels.

This is an image of the Landingi.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

No real programming skills needed on this one. As with most page builders that dont require programming, it is missing a ton of essentials for optimization.

  • All plans allow you to have unlimited Landing Pages and Leads
  • SSL Certificate for increased browser security for you and your customers
  • Landigi has AWS Cloud hosting to help you improve the quality of your web and mobile apps
  • One of the sites that offers the most Landing Page templates with over 200
  • Allows you to embed images, videos, banners whater on your server
  • Landingi allows you to track pixels and has dynamic text replacement
  • Has functionality for chat, analytics and callbacks
  • Does not have a two way sych with Google ADs service
  • Usability for AMP landing pages is obsolete
  • NO Heatmaps
  • Minimumal ability for scalable creation
  • You have to pay $200 BUCKS to import an additional Landing Page
  • You get split testing but it’s only available to the highest bidder (highest plan) and the same goes for CRM and or Sales Integration
  • You cant see the version history for your Landing Page on the Core package
  • Additional Sub Accounts cost additional money
  • $45/month = Create Business plan
  • $59/month = Automate Business plan
  • You can also customize agency plans based on features and Sub Accounts

SHORTSTACK

Proclaims to be the most customizable all-in-one contesting software. They say you can create landing pages, run contests, send emails & analyze results (no coding required)!

This is an image of the Shortstack.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

Not exactly a robust platform for landing pages however fully customizable landing pages for contests.

  • Shortstack has unlimited campaigns & emails that’s ideal for giveaways, contests, etc.
  • All of the available plans allow microsites, Landing Pages and custom CSS
  • Shortstack is GDPR compliant
  • No SOC 2 compliance
  • Isn’t a dedicated Landing Page creator and missing AMP functionality
  • Only 60 templates on two lowest plans and no accounts manager support on those plans either
  • Heatmaps aren’t featured
  • No scalable creation & personalization
  • They leave their watermark on your campaign if you’re using the Business Plan
  • You must have the Brand plans to get custom Landing Page Domain
  • $79/month =Business
  • $159/month =Agency
  • $399/month =Brand

GET RESPONSE

GetResponse offers an online platform for email marketing software, landing page creator, webinars hosting and much more

This is an image of the Getresponse.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

GetResponse simply says it will keep you connected and you can work from home. It doesn’t go into detail about landing pages.

  • You can split test with any plan on GetResponse in addition to unlimited Landing Pages and visitors
  • PLUS Email Support
  • Create your own domain specific to your brand, professionally
  • Not so bad selection with approximately 180 templates
  • Stripe, Shopify and PayPal are just a few of the available integrations included with over 150 others
  • NO SOC 2 compliance
  • You can only automate if you paid more (High-Priced plans)
  • NO Visual Team collaboration
  • Unfortunately not a dedicated Landing Page builder so it’s missing some important features such as Heatmapping, AMP functionality, and Ad-to-page-mapping
  • NO Secure Sockets Layer (SSL)
  • NO Enterprise Security
  • The Basic Plan is $12.30/month for 12 months
  • The Plus Plan is $40.18/month for 12 months
  • The Professional Plan is $81.18/month for 12 months
  • Enterprise Pricing is Custom (call for details)

ELEMENTOR

New Era of Professional Web Design. Powering +5,000,000 Websites.

This is an image of the Elementor.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

A WordPress page builder with no advanced creation or optimization features. Even so, you do have the ability to creatre beautiful landing pages on this platform.

  • You can build popups and utilize sticky elements with paid plans
  • Free version available
  • YES Role Manager
  • Elementor has more than 50 compatible widgets and over 300 templates (with paid plans)
  • Create custom fields and features Dynamic content
  • YES 24/7 support
  • Doesn’t have robust features with free plan only 30 basic widgets
  • Not a robust landing page solution, just a WordPress plugin
  • NO Enterprise security (available via seperate plugin)
  • NO SSL (available via seperate plugin)
  • No AMP pages or heatmap tracking
  • NO SOC 2 compliance (available via seperate plugin)
  • NO Heatmap (available via seperate plugin)
  • Lacking scalable page creation
  • No SOC2 compliance, or Enterprise security
  • Personalization features are non-existent
  • Non dedicated to Landing Page building just a plugin (WordPress)
  • The Personal Plan is $49/year
  • The Plus Plan is $99/year
  • The Expert Plan is $199/year

UCRAFT

Ucraft advertises that you can create a professional website, blog or online store with Ucraft website builder. They have over 80 templates, 24/7 customer support, free domain hosting and more.

This is an image of the Ucraft.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

Ucraft markets itself as a website builder–not a landing page builder. Although, Landing page creation is mentioned later in the header of their hompepage.

  • Any number of pages (priced plans)
  • YES SSL (all plans)
  • Ucraft has a free version to accommodate you with usability
  • YES 24 hour & 7 day/week support
  • Number of Pages are limited to 15 (with free plan)
  • NO AMP
  • Created to primarily build websites, not Landing Pages
  • NO Heatmap
  • NO Ad-to-page personalization
  • Ucraft watermark is displayed on the free version pages
  • NO Scalable creation
  • Only the paid plans feature integrations
  • NO split testing
  • $10/month for the Pro Website
  • $21/month for the Pro Shop
  • $69/month for the Unlimited

PAGEWIZ

A Landing Page Platform with a free trial

This is an image of the Pagewiz.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

Self proclaimed “ultimate landing page platform”

  • All custom domains have free SSL
  • You get unlimited pages and split testing with all the plans
  • Pagewiz features Secure Cloud Hosting
  • Multiple client accounts and 24/7 support
  • Basic and standard plans do not feature email integrations
  • You can only get 1:1 demo with a Pro account subscription
  • NO scalable creation
  • A little over 100 templates available which is somewhat limited
  • Restricted design layout while other platfroms have multiple customizable options
  • NO AMP and limited desktop integrations
  • Limited custom domains available with the Basic Plan (2)
  • NO Heatmap
  • $25/month =Basic
  • $42/month =Standard
  • $84/month =Plus
  • $169/month =Pro

CONVERTKIT

Convertkit says they simplify email marketing by combining powerful automations with an easy-to-use interface.

This is an image of the Convertkit.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

Convertkit ultimately features email marketing software used by businesses to gro their audiences. It does however, feature some landing page capabilities that you can utilize.

  • Unlimited traffic
  • Domain Setup (customizable)
  • The paid plan features visual automation funnels
  • Certified GDPR compliance
  • No cap on the Landing Pages
  • Dedicated community for creators
  • Mobile Responsive Pages (30+)
  • NO pixel perfect design
  • A little over 30 templates for all plans
  • Not specifically designed to build Landing Pages
  • NO split testing
  • Cap on subscribers (costs more if more than 1,000)
  • NO Heatmaps
  • NO AMP or scalable page creation
  • There is a free version available
  • The price starts at $25.00/month and increases after 1,000 subscribers

HUBSPOT

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service.

This is an image of the Hubspot.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

Hubspot says they are marketing, sales and Service software. Since their Landing Page creation software is not 100% customizable so we can assume they do not specialize in Landing Pages.

  • Great pairing functionality (best in breed point solutions)
  • Seamless integration with all other available features on Hubspot
  • You can add bots and live chat
  • Ads managers capabilities to fine tune and manage your ADs
  • You must have a paid subscription to use the landing page builder
  • NO Pixel Perfect Landing Page designs
  • Landing Page production scalaing is complicated
  • Ad-to-page mapping is nonexistent
  • Not dedicated as a landing page builder
  • Cannot “mass edit” multiple Landing Pages at once
  • NO Split testing with the Starter Plan
  • You will need Enterprise to utilize hierarchy teams
  • NO AMP
  • Very few features on the mobile optimization
  • The Starter Package is $40/month
  • The Professional Package is $800/month
  • The Enterprise Package is $3,200/month

MARKETO


Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.

This is an image of the Marketo.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

There is no mention of Landing Page building on the marketo homepage. They confirm automated marketing solutions, however, landing page creation capabilities are not available.

  • You can segment and target your audience
  • YES Advanced personalization
  • YES Advanced dynamic content
  • YES Intelligent cross-channel nurturing
  • NO Heatmap functionality
  • NO Ad-to-page mapping
  • You only have access to streamlined automation with the Ultimate and Enterprise plans
  • NO Pixel perfect landing page designs
  • It’s been reported that there is very little to no report customization
  • NO AMP
  • Very challenging to scale Landing Page production
  • The pricing is based on database size and included features in what you’re looking for:
  • Select
  • Prime
  • Ultimate
  • Enterprise

WIX


Wix allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools.

This is an image of the Landingi.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

A very popular website builder not particular optimized for landing pages.

  • All plans feature custom domains and no cap on the amount of pages you can have
  • All plans (with the exception of the Combo Plan) have unlimited bandwidth
  • Not dedicated nor robust functionality for Landing Pages
  • NO personalized updates
  • NO AMP or Scaling page production
  • NOT fully pixel-perfect design creation compatible
  • NO Split Testing
  • NO Heatmap

Website:

  • $13/month for Combo
  • $17/month for Unlimited
  • $22/month for Pro
  • $39/month for VIP

Business:

  • $23/month =Business Basic
  • $27/month =Business Unlimited
  • $49/month =Business VIP
  • $500/month =Enterprise

MAILCHIMP

Mailchimp is an American marketing automation platform and email marketing service.

This is an image of the Mailchimp.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

Includes basic landing page creation for all versions. As mailchimp identifies itself as an all in one there is no dedication to availabilty of Landing Page creation.

  • All plans allow you to create landing pages
  • Mailchimp has shoppable landing pages
  • All plans feature customizable domains
  • Seamless integration between Mailchimp and Landing Pages
  • NO personalization features
  • Obviously not dedicated to building Landing Pages more focused on robust email features
  • NO Team Collaboration
  • NO AMP
  • NO Heatmaps
  • You will need either a standard or a premium plan for custom coded template
  • NO Scalability
  • NO pixel-perfect designs
  • You will have to indulge in the premium plan to enjoy multivariate testing
  • NO Google ADs two-way syching
  • You do not get all automation with free and Essential plans and Mailchimp logo embedded on free pages
  • There is one Free plan available
  • $9.99/month is for the Essentials Plan
  • $14.99/month is for the Standard Plan
  • $299/month is for the Premium Plan

PARDOT

Pardot’s metadescription says it offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.

This is an image of the Pardot.com homepage. it shows all accessible options including pricing, trial options, additional features, pros of using the platform, templates, and subscriptions

Pardot mainly focuses on business to business. It is also a part of the salesforce system which many businesses use to manage sales. Pardot does not market itself as a robust Landing Page builder.

  • All URLs are full customizable
  • Pardot has integration with the widely used Salesforce
  • All plans have Success Specialist Teams
  • NO pixel-perfect Landing Page design
  • Must have higher tier plan for Dynamic Content (not available with Growth)
  • Pardot does not have AMP and quite complicated to create personalized pages at scale
  • Growth plan disallows Google ADs integration
  • A bit much technology for a small business
  • Must know coding
  • The Growth Plan only features 50 Landing Pages
  • Must pay extra for multivariate testing
  • The Growth Plan is $1,250/month
  • The Plus Plan is $2,500/month
  • The Advanced plan is $4,000/month